Case Study · Specialty Retail Store · Greater Brockton, MA
47 qualified leads in 60 days for a new retail location
A second location opened with zero digital presence. We had it generating measurable, trackable lead flow before the grand opening banner came down.
Package: Lead Engine
47
Qualified leads in the first 60 days
18 days
From kickoff to website live
23
New Google reviews in 90 days (from 4)
7 days → 2 days
Average lead response time
The Challenge
A successful single-location retailer signed a lease on a second storefront — with no website for the new location, four Google reviews, and a lead follow-up process that lived in one person’s head.
What We Built
Lead Engine system, live before opening day:
- New location website with inventory highlights, hours, and a booking/enquiry flow
- Google Business Profile built out and optimized so the store surfaced in local searches from day one
- Automated review request sequence for every purchase and appointment
- CRM implementation with email/SMS nurture so walk-ins and web enquiries get followed up automatically
The Results
Forty-seven qualified leads in the first 60 days, twenty-three new Google reviews in ninety days, and average lead response time down from a week to two days — measured in the same dashboard the owner checks every Monday morning.
What’s Next
Seasonal AI-generated campaign creative through the AI Marketing add-on, timed to the store’s holiday peak.
“We opened the new store and the phone was already ringing. The booking system and review requests just run in the background — I don't touch them.”
This case study uses illustrative figures representative of the engagement type while client permissions and verified metrics are finalized.