Case Study · Regional Paving & Sealcoating Contractor · South Shore, MA
From word-of-mouth to a lead machine: 3x quote requests in 90 days
A new commercial yard, an outdated web presence, and a manual quoting process — rebuilt into an automated lead-to-quote system in three weeks.
Package: JobSite + Lead Engine
3x
Quote requests in first 90 days vs. prior period
22 days
From kickoff to new website live
4.2 → 4.7
Google rating after review automation
~12 hrs/wk
Owner time saved on admin and follow-up
The Challenge
Strong word-of-mouth reputation, but a digital presence that didn’t match the quality of the work. Quoting was manual and email-heavy, there was no systematic review collection, and a new commercial yard location needed immediate visibility to justify the investment.
What We Built
JobSite + Lead Engine, delivered in three weeks:
- New website with dedicated service pages, a before/after project gallery, and a structured quote request form
- Google Business Profile optimization for the new yard location, targeting the towns the crews actually serve
- Automated review requests triggered after every completed job
- A lightweight CRM with lead tracking and automated quote follow-up sequences — no lead goes cold in an inbox
The Results
Within the first 90 days: quote requests tripled versus the prior period, review velocity jumped and the Google rating climbed from 4.2 to 4.7, and the owner reports roughly 12 hours per week back from admin and quoting follow-up.
What’s Next
The company is now evaluating the Market Lock tier — proposal automation and seasonal campaign management — as it adds a second crew.
“I used to lose jobs because I couldn't get quotes back fast enough. Now the follow-up happens automatically and customers comment on how professional everything looks.”
This case study uses illustrative figures representative of the engagement type while client permissions and verified metrics are finalized.